Building Brands.

It’s the only thing we do.
And we only do it in pet.
See our work
Stamp: Dedicated to Pet Since 2011
We spend our days - with our dogs at our feet and our cats on our keyboards - building and stewarding pet brands that truly speak to the dog, cat and small animal people among us.
We work with pet-centric, like-minded companies to create brands that  shape perceptions, influence decisions, build trust and inspire pet parents to make better purchase decisions.
Alzoo (a pet brand specializing in flea and tick solutions) business card from a brand identity and strategy project.
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Offleash Communications Logo (specializing in pet branding and strategy)
When you want to grow with intention, our proven process will help you solve some of your most pressing business challenges.
Identify a powerful vision of the future you're creating
Codify your purpose, values and strategic pillars
Unify leadership and motivate employees
Provide inspiration for innovation
Create consistent messaging and visuals
Communicate a powerful value proposition
Engage consumers at a deeper level to build loyalty
Improve the overall value of the company
View our services
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Swirly Design
Whether we are guiding new brand development or a strategic rebranding, our branding process is simply powerful.
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01
Strong Foundations

Identify the reason your business exists, the vision of what you want to create in the world and the means by which you plan to do it.

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02
Your Identity key

Define the one big idea central to your identity that can unlock your unique value, spark emotional connection, unite your teams and inspire your communities. Your Identity Key expresses the unique way you will own a position in the market and is representative of what makes you different from your competition. This is the lens through which we create your brand identity.

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03
Words and wonder

Craft the messages and design the visuals that will best reflect your one-of-a-kind value and bring your unique brand to life.

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04
Launch and steward

Work in tandem with your internal teams to delve into the exciting work of launching and guiding the brand as it comes to life inside and outside of your company.

The result of our brand building isn’t just a document of copy and design - although our brand guidelines are extensive and beautiful - but rather a powerful blueprint for making a real difference in your business, in your communities and in the lives of pets and their parents.
See the results
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We're a different breed of brand builders.
We thrive on collaborating with people who are in the pet industry to serve a purpose greater than their bottom line.
Alzoo Logo (Flea and Tick Pet Solutions Brand)Diggs Logo (a dog crate brand)FitPaws Logo (a brand that makes products for dog and pet rehabilitation)Help Em Up LogoManna Pro Logo
Muffin's Halo Logo (a brand specializing in harnesses for blind dogs and pets)PSC LogoOxbow LogoPet Food Experts LogoRespond logo (a company specializing in pemf and laser therapy for dogs, equine, and other pets)
Alzoo Logo (Flea and Tick Pet Solutions Brand)Diggs Logo (a dog crate brand)FitPaws Logo (a brand that makes products for dog and pet rehabilitation)PSC LogoMuffin's Halo Logo (a brand specializing in harnesses for blind dogs and pets)Help Em Up LogoOxbow LogoManna Pro LogoPet Food Experts LogoRespond logo (a company specializing in pemf and laser therapy for dogs, equine, and other pets)
Alzoo Logo (Flea and Tick Pet Solutions Brand)

"OffLeash took our US team through a very insightful process to thoughtfully reconstruct our brand messaging and our brand design. The result is an exceptional and highly praised design with a very clear and exciting message that strongly defines and differentiates the ALZOO brand. In fact, it's such a success that our parent company based in France decided to adopt the brand identity beyond the US with some slight adjustments depending on the country. All in all, it was a very smooth, invigorating and rewarding experience."

Philippe Chelle - CEO, Alzoo
Chicken Soup for Pets Logo (Dog and Cat Food Brand)

"I couldn't be happier in choosing OffLeash as our creative agency. Their experience, knowledge and strategic thinking guided us successfully through our re-branding. They are creative, easy to work with and helped us tremendously in bringing all of the best elements of our brand to the surface and creating the perfect messaging points and visual identity. I would highly recommend them to any company looking for positioning, branding or marketing in this industry.”

Chris Mitchell - CEO, Chicken Soup for the Soul Pet Food
H&C Animal Health Logo (Pet Care Brand)

"I have worked with many marketing agencies throughout my career and I can say with confidence that Sarah and the Offleash team bring more passion, knowledge, and enthusiasm to projects than others I have known. Her ability to locate opportunities in the marketplace and then bring the brand personality and packaging to life is remarkable. Sarah gives you her all for every project and really feels like part of the team. Her knowledge of the pet industry and attention to detail is the cherry on top of her amazing work."

Sarah salva - director of marketing, H&C animal health
West Paw Logo (Dog Toys and Dog Product Brand)

"Working with Sarah has improved the way West Paw Design's marketing team operates. Her vast knowledge of the pet industry, her marketing expertise and her straight-forward approach has taken our marketing work up many notches. We will continue to rely on her to help us with our strategic planning."

Amy Schumann​ - Marketing Communications, West Paw Design
Our love of branding and learning
...all in one place.
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