Identify the reason your business exists, the vision of what you want to create in the world and the means by which you plan to do it.
Define the one big idea central to your identity that can unlock your unique value, spark emotional connection, unite your teams and inspire your communities. Your Identity Key expresses the unique way you will own a position in the market and is representative of what makes you different from your competition. This is the lens through which we create your brand identity.
Craft the messages and design the visuals that will best reflect your one-of-a-kind value and bring your unique brand to life.
Work in tandem with your internal teams to delve into the exciting work of launching and guiding the brand as it comes to life inside and outside of your company.