The greater the obstacle, the more glory in overcoming it. -Molière
As time evolves, so do the various communication channels consumers use. It seems like once you have one platform figured out, it evolves or new ones emerge, making it a continuous learning curve to keep up with the most effective ways to use each one.
However challenging as it may seem, it’s worth it to invest the time and resources in figuring out which platforms work best to reach pet parents and then building the right content for each.