A series of posts devoted to brands we admire and crush hard on.
Now think about the fact that more and more consumers are shopping for groceries online, which is similar to the pet industry. Building a frozen food line that is well-known with loyal followers this day and age is no small feat, which is why we are crushing hard on evol.
Between its clear message, targeted approach and clean, yet vibrant visual identity, we aren’t sure where to begin with our admiration for this brand, but here are five reasons we love evol: (pun intended):
The line of products has a distinct message – “Bringing down the broken food system. One bite at a time.” They have made it clear what the brand’s mission is and how they bring value to consumers in this clear, succinct and direct message. You instantly understand what the brand stands for and feel inspired to try it.
Within :10 of being on their website, you have a clear understanding of the clean and natural ingredients used in their products and how they utilize and care for the environment in order to provide them.
They use their vibrant color palette in a clean, yet eye catching way that leaves you craving colorful and fresh ingredients in your meals. The packaging never fails to leave you understanding exactly what is inside and never doubting the quality.
“Natural” ingredients isn’t exactly unique in today’s grocery store aisles, but “starting a revolution against the broken food system” is. They understand who they are and which lane they’re in, making it a lot easier for consumers to know exactly what they’re getting and where to find it – frozen meals used with only the most natural ingredients, and leaving out the fillers. Consistent brands are valuable to consumers because it saves them the time and energy they would spend finding something else to purchase.
While they understand who they are, they’re not afraid to try coloring outside the lines a little. For instance, in order to gain awareness, new followers and get out into the community they love so much, evol has a food truck that travels around allowing their brand to speak directly to consumers for direct feedback, instant gratification and new followers.