Blog

The greater the obstacle, the more glory in overcoming it. -Molière   Consumers love to shop and love to buy things for their fur babies. However in the midst of a crowded industry, marketers are up against a multitude of challenges to have their brands seen, messages received and pet products purchased. That said, aRead more

don’t lose your trade show momentum So many hours of blood, sweat and tears go into preparing for big industry trade shows. Once the show is over, you want to make sure all your hard work pays off. So what steps does your team take to ensure you don’t lose the momentum you gained fromRead more

As your business grows, there will be times when you need outside support to grow, improve, evolve and sustain. Picking the right marketing agency takes some homework, but it’s a worthwhile investment – this external team will be performing mission-critical tasks alongside your internal team. They should be just as excited, knowledgeable and devoted; andRead more

According to a 2017 study, the number of non-spam emails received per day by an individual is 76 – and that’s not even for office workers who get well over 100!  Email is a relatively low-cost way for brands to communicate a message to a theoretically engaged audience (depending on list cleanliness) and therefore isRead more

How do you know which companies will benefit from SEO strategies? Rarely is there a business that will not benefit from SEO in some way. The question is, ‘Is the expected ROI worth it?’  Because of this, we look at every business individually; taking into account goals, competition, current standing, and opportunity. What are theRead more

  Both large and niche bloggers offer the benefit of impartial third party endorsement. According to BlogHer.com, 81% of U.S. online consumers trust information and advice from blogs. And with 47% of consumers using Adblock technology, bloggers are an effective way to increase brand awareness and engagement via detailed and unique content that is alignedRead more

Pull mar-ket-ing (v.) – any method a company uses to generate demand for their product(s). (Source) Pull marketing is exactly what it sounds like: a marketing approach that attractsand motivates customers to pull your product off the physical or digital shelf to buy it. It is the opposite of ‘push marketing’ which focuses solely onRead more

You plan and plan and plan before SuperZoo – scheduling meetings, designing your booth, preparing for a product launch. But when you finally get there, are you taking full advantage of how SuperZoo can grow your online audience with live event coverage? SuperZoo provides a unique opportunity to reach new consumers within your target audiencesRead more

Gone are the days when social media was seen as a superfluous component of marketing. Instead of debating its value, companies are now focused on how to hone ROI measurements due to rising social media marketing budgets. This puts the onus on marketers to create social media strategies that make optimal use of their chosenRead more

More than 90% of U.S. consumers use email every day. Couple the widespread use of email with the fact that 80% of customers require five to 12 contacts before a sale takes place and it’s easy to see why email continues to reign as the king of marketing. In 2014 alone, revenue from email increasedRead more