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pet company brand building company success

As business leaders, our job is to make sure the money and resources we invest are going to have rich,

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What's In A Brand? | OffLeash Communications

More than you may think. There are so many times when it feels like a name, a logo and a good product should be enough to call it a brand. And in the days when getting your product on a shelf at pet retail stores was the end-all-be-all of marketing, it probably was.

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Gone are the days of competing via price wars, product comparison charts and end cap grabs. A new day is dawning in the pet industry.

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Pet Sustainability Earth Day 2020

In celebration of Earth Day, we’d like to acknowledge the incredible work so many companies in our industry are doing to protect the environment.

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A branding agency can be an incredible investment for a company to be able to truly understand who they are, how that fits into their long-term growth and then how to visually showcase the brand consistently throughout all of the marketing platforms in play. So when it’s all said and done, what should a branding agency provide for their clients?

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Once you have invested time, resources and talent into building the perfect brand – one that defines and differentiates you – how is your team (and by team, we mean everyone in your company, not just the marketing team) going to protect it?

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As you take a look at your annual objectives and implementing tactics to increase sales and reach new consumers, take

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A series of posts devoted to brands we admire and crush hard on. Take ten seconds and picture yourself in

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