More than you may think. There are so many times when it feels like a name, a logo and a good product should be enough to call it a brand. And in the days when getting your product on a shelf at pet retail stores was the end-all-be-all of marketing, it probably was.
Gone are the days of competing via price wars, product comparison charts and end cap grabs. A new day is dawning in the pet industry.
In celebration of Earth Day, we’d like to acknowledge the incredible work so many companies in our industry are doing to protect the environment.
A branding agency can be an incredible investment for a company to be able to truly understand who they are, how that fits into their long-term growth and then how to visually showcase the brand consistently throughout all of the marketing platforms in play. So when it’s all said and done, what should a branding agency provide for their clients?
Once you have invested time, resources and talent into building the perfect brand – one that defines and differentiates you – how is your team (and by team, we mean everyone in your company, not just the marketing team) going to protect it?
As you take a look at your annual objectives and implementing tactics to increase sales and reach new consumers, take
A series of posts devoted to brands we admire and crush hard on. Take ten seconds and picture yourself in
The greater the obstacle, the more glory in overcoming it. -Molière Consumers love to shop and love to buy