The Zuke’s team had lofty goals for their already popular brand, but needed to supplement their internal resources with external support to create and implement effective consumer-centric strategies. They hired OffLeash Communications as an extension of their internal marketing department and charged us with planning and executing digital marketing, public relations and strategic partnership strategies.
Establish & Execute Social Media & Digital Marketing Strategies
Create Strategies for Consumer-Facing Marketing Initiatives
Develop & Manage Public, Media and Blogger Relations Tactics
Zuke’s tapped OffLeash’s talents to fill a strategic and tactical need within their marketing department. With the goal of reaching pet parents with Zuke’s brand and product messaging, OffLeash Communications planned and executed a wide array of consumer-facing strategies.
Providing strategic guidance, content creation and platform management, OffLeash Communications managed Zuke’s digital marketing and social media engagement. Additionally, the agency was responsible for the strategic development and execution of two primary consumer initiatives, along with management of the company’s event sponsorship, media relations and blogger relations programs.
With a heavy emphasis on digital marketing, OffLeash focused its strategy development and implementation support on social media marketing, blogger relations, and cross-platform brand initiatives. To date, OffLeash has established and grown Zuke’s social media presence from infancy to over 120,000 fans across 4 social media platforms, and created and managed a blogger relations program that has garnered over 500 reviews during its rst two years.
To increase consumer engagement with the brand, OffLeash developed two cross-platform initiatives – #FueltheLove and #BarksBestPlaces (co-created with Bark Magazine). Both of these programs achieved their goals of increasing brand awareness, engaging consumers with the core mission of the brand and driving traf c to the company website and social media channels.
Sarah Julian played a key role in the development, management and execution of multiple strategic initiatives, including messaging, social media, influencer marketing, content creation and event sponsorship.
Through seamless collaboration, she became a valuable and reliable extension of our marketing team, providing creative and effective marketing support over the course of our partnership.
– Beth Hunsicker Parker, Brand Director, Zuke’s
Back in 1995, Zuke’s founder, Patrick, was on a hike with his Chocolate Lab, Zuke, when he shared his energy bar with him to refuel so they could finish their trek. At that moment, he realized our dogs are just like us — they need healthy treats to keep them going, too. So he created Zuke’s treats, nutrient-rich and made with the Earth’s best ingredients. Zuke’s was founded in Durango, Colorado and still remains dedicated to creating healthy, natural dog treats.